Amount Raised: $3,823
On Earth Day and the following Saturday, 686 pledges to give back 10% of all purchases to the Ron Finley Project. The Ron Finley Project is a South LA based company that focuses on how to transform food deserts into food sanctuaries, and teaching individuals how to regenerate their lands into creative business models.
South-Central Los Angeles is a food desert: a geographic location where access to healthy food options are extremely limited or nonexistent. There are currently 23.5 million people living in food deserts in the US. And cities with high African American and Latin American populations, including Atlanta, Chicago, Detroit, New Orleans, and New York City, regularly top the list of those hit hardest by food scarcity.
South-Central L.A. has higher obesity rates than more affluent neighboring communities like Beverly Hills, Glendale, and Pasadena, which are only a few miles to its north, according to a 2011 study conducted by the Los Angeles County Department of Public Health.